Well, you guys all know how much I love building computers right ( though I don’t really have access to parts to build them XD ) ? It should be on the About page. No ? Well, nevermind then.
But anyway, the point is I really like tech stuff so it comes at no surprise that I watch many YouTube videos about the subject and Linus Tech Tips has pretty much always been my go-to channel, and a lot of other people including teenagers, favorite and I think his channel is one of the best representative for a successful YouTube channel.
Maybe this should’ve been gone into the YouTube post series but I think it deserves its own article and besides, I might go rambling on about other irrelevance stuff not related to the series.
Well, let’s see who Linus is and what he does then shall we 🙂
I. Who is Linus Sebastian ?
Below is a really nice video from How I Became ( A lot of inspiring stories are in their channel, you should really check them out 🙂 )
Well, to me he’s a really awesome guy that got access to all the cool tech stuff and does a great job in reviewing them but for those that want a more detailed summary, here it is straight from the Wiki:
He is best known for creating and hosting three technology oriented YouTube channels Linus Tech Tips,Techquickie and Channel Super Fun which have a combined subscriber base of 3.92 million. From 2007-2015 he had also been a regular presenter of technology videos for the Canadian computer retailer NCIX. In 2015, Inc. magazine ranked Sebastian 4th in a list of the “Top 30 Power Players in Tech”.
As of January 2016, Linus Tech Tips is ranked the 12th most watched Science and Technology channel on YouTube. In 2014, Tubefilter named the channel as being within the “top 1% of Google’s preferred advertising channels” on YouTube for the technology category.
Impressive stuff huh 🙂
Now let’s take a look at his channels and why I considered them very successful.
II. About Linus’s Awesome YouTube Channel
Here’s all the links to his channels:
Though all three of them are great, I watch most content on Linus Tech Tips although Techquickie’s videos helped me out many times understanding many aspects of computers ( still can’t wrap my head around Supersampling though ). So today we’re just gonna talk about his Linus Tech Tips channel.
What you’ll first notice when arriving at the channel is this crazy high subscriber count:
If you’re a teen interested in running a YouTube channel, you’ll definitely want to have a number like that someday. Now let’s take a look at his channel and discuss about some aspects that helped him achieved his success today.
So as you all know, Linus’s channel is devoted to Technology, mainly Product Reviews and Technical-How-Tos. If you watch his recent videos, you’ll see that all of them are very polished and well-made: from the professional intro to the detailed content with careful explanations and benchmarks for every products.
Now this is one of the reasons that his channel is so popular, or at least how I feel that I’m attracted to it, everything feels very professionally made. When I’m about to watch a video of his, I know that the time I spend would be worth it and I think many others do too.
There are of course a lot of tech reviews channel out there on YouTube, many of which are owned by teenagers like you too, and despite a decent number of them produces awesome contents, the majority only provides so-so or sometimes, just a short video about how a piece of tech look that was shot with a phone camera.
To conclude, what I want to say is, Linus produces HIGH QUALITY contents, and that’s the similarity between him and other famous YouTubers. So this is something to keep in mind if you want to be successful on YouTube or actually in any other similar business:
Quality is King, or to be more precise, Usefulness is King
Linus’s videos are considered high quality because they provides useful information ( that and he make things professionally ).
Now I said usefulness is king because sometimes a video might be filmed in a not-so-good way such as by using a phone camera or something but the content must still be good. Like Linus said in the video above, when he began his YouTube journey, his “studio” wasn’t at all perfect because of technological limitations but the point is, all his videos was still useful and that was what attracted people to it. Now of course, he wan’t the only tech reviewer back then so despite being useful, his channel still need another boost.
Quantity. Quality just wasn’t enough since others were producing great content too. Linus decided to pump out one video per day, no matter what ( I’m trying to do the same but that’s not really an easy task ) even if YouTube back in the days was far from being user friendly. He said it himself, there wasn’t any highlighted video that suddenly sky-rocketed his channel to popularity, each of his videos gained some views and since he made so many of them on a daily basis, people just keep coming.
I’ve seen the same idea from many successful bloggers and just about any Internet Personalities: no matter what kind of content you produce, you should produce it frequently, especially when you’re just starting out.
Produce lots of content, on a daily basis if possible
Now one of the things that you might have noticed from watching his videos is that he has multiple sources of incomes, ranging from his many sponsors ( many of which are very big players in the tech industry ) to affiliate links and so on. I’ve discussed about ways to earn online income with YouTube in the previous post so you can check out more of them here. The thing I want to point out is, his branding attracts big names and because of those names, his channel gains more credibility and the cycle goes on. Once you’ve established a brand, things will get a lot easier.
Something I’ve noticed from watching tech videos made by different people is that there’s generally a very collaborative atmosphere. Linus said it himself, everyone contribute to the community and that’s what drives everything forward. Any teenagers is accustomed to competition either in school or make money online ( actually anyone does ) but in most cases, or at least on YouTube, it’s usually good to mention other people ( in a good way of course ) and generally maintain a good relationship with other YouTubers. Who knows, you might get opportunities to work with other talented individuals on really amazing projects.
So I’ve gone through some interesting facts about Linus Tech Tips, now let’s see what a teenager can learn from Linus and his channel.
III. What Teenagers Can Learn From Linus and His Channels
Let’s go over the important things that we learned from Linus Sebastian and his YouTube Channel:
- Produce high quality and useful contents
- Upload videos frequently
- Communicate with your viewers
- Contribute to the community
- Maintain a good relationship with other channels
- Establish a brand and credibility
n conclusion, I just want to say YouTube is an incredible platform for content creators, and it gives many people, especially teenagers the chance to connect with audience around the world and if possible, make a living out of it. We’ll discuss everything YouTube in a more detailed fashion with the series I’m currently working on but feel free to let us hear any thoughts you might have in the comment below :). Now i’m gonna go watch some of Linus’s videos about stuff pc parts that I pretty much will never buy 🙂
See you guys next time !
Like This Post ?
Enter your email to get new posts, offers and special promotions delivered straight to your inbox. And we'll help keep your inbox spam free !